This Modanomics cookie policy explains how we use cookies and similar tracking technologies on modanomics.com — and how you can manage your preferences. To learn how your personal data is handled more broadly, please read our Privacy Policy.
Contents
What are cookies — the Modanomics cookie policy explained
Cookies are small text files stored on your device when you visit a website. Essentially, they help the site remember your preferences, measure traffic, and deliver a better experience. As a result, you get a smoother, more personalised visit each time you return.
How we use cookies
We use four categories of cookies on this site. First, strictly necessary cookies are essential for the site to function — for example, session management, security, and login state. These cannot be disabled. In addition, analytics cookies help us understand how visitors use our site so we can improve it, such as through Google Analytics. Furthermore, preference cookies remember your settings and cookie consent choices between visits. Finally, marketing cookies measure newsletter engagement, but only if you have opted in to our mailing list.
Third-party cookies
Google Analytics
We use Google Analytics, which sets cookies to collect anonymised data about how visitors use our site — including pages viewed, session duration, and traffic sources. Consequently, Google may transfer this data to servers outside Australia. However, you can opt out at any time using the Google Analytics Opt-out Browser Add-on.
Email marketing
If you subscribe to the Modanomics newsletter, our email platform may set cookies to track open rates and link clicks. Importantly, this only occurs with your explicit consent at the time of subscription.
Cookie list
The following cookies may be set when you visit our site:
| Name | Purpose | Category | Expiry |
|---|---|---|---|
_ga, _gid, _gat |
Google Analytics | Analytics | 2 yrs / 24 hrs / 1 min |
wordpress_logged_in_* |
Session authentication | Necessary | Session |
wp-settings-* |
UI preferences | Necessary | 1 year |
cookielawinfo-checkbox-* |
Consent choices | Necessary | 1 year |
viewed_cookie_policy |
Cookie banner seen | Necessary | 1 year |
Your consent and choices
When you first visit our site, our cookie consent banner will ask for your permission to set non-essential cookies. At that point, you may accept all cookies, reject non-essential cookies, or customise your preferences. Additionally, you can change your choices at any time by clicking Cookie settings in our footer.
Beyond the banner, you can also control and delete cookies through your browser settings. For guidance, visit AboutCookies.org or your browser's help documentation. Note, however, that disabling cookies may affect site functionality.
Some browsers offer a "Do Not Track" signal. Currently, our site does not respond to these signals, though we minimise data collection where possible. For further information, the Office of the Australian Information Commissioner (OAIC) provides guidance on your rights under Australian privacy law.
Policy changes
We may update this Modanomics cookie policy as our use of cookies changes or as required by law. Therefore, the latest version will always be published at www.modanomics.com/modanomics-cookie-policy.
Contact
For questions about this cookie policy or our use of cookies, please get in touch: